K-WayOutlet.net is the portal of K-Way® outlet stores. K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional and coloured. K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality.
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K-Way Identity
K-Way®, important and well positioned brand in international fashion, contradistinguishes itself for its extreme quality. Other than the traditional raincoat that can be folded into its hip bag, collections include more fashionable clothing and accessories. In gaining a more stylistically advanced cut they maintain their practical and technical character. Lately the classical K-Way has been reinterpreted and updated, in its style and concept, creating a new universe that is in absolute harmony with the identity of the brand born in Paris in 1965. The actualisation of the brand focuses on basic concepts that become strategic for K-way’s repositioning.
The key words that define K-way are:
●Classic –K-Way icon
●Contemporary – not vintage but defined by technology
●Technological – applies modern technology in each piece of clothing
●Functional – each product has to deliver its own performance
●Coloured – every season is declined in bright colours and original print patterns
●Clever –clever in its price positioning, it has to be: price smart, not snob

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